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Marketing is at the heart of every successful brand, organisation, or cause. It’s the process of understanding what consumers need, how your offering can fill that need, and how to articulate the message in a way that converts online advertising to sales.

In this blog we’ll describe some marketing strategies that companies just starting out on their marketing program should consider. Each requires a different amount of investment, both in time and money. We’ll give you the information you need to help make your decisions, but it’s ultimately up to you to decide which ones work best for you now, and in the future. 

Before we get to the advertising strategies, let’s start with the foundations of marketing: your company and your audience. 

You can’t sell what you don’t know. Before starting your online advertising and marketing campaign, answer the following questions to help you craft the best marketing message:

• What makes your brand stand out from others?
• What are your brand values?
• How do you want to be perceived by your potential customers?

For effective online advertising, you have to speak the language of your target audience. Do some research to identify your marketing and advertising strategies.

• Who is your target audience?
• What are their values?
• What questions and concerns do they have? What are they nervous about, and why might they be hesitant to purchase your services?
• How can you address their concerns and meet their needs?

If you’re having trouble getting to know your audience, Sparktoro’s free audience search tools can help you discover more about your target demographic. You can also use Facebook Audience Insight tools to gain important insights.